We’re playing more online games than ever before, but we’re paying less for them, interactive marketing firm Future Ads said today. Of the 8,000 online casual gamers surveyed by the company this spring, 61 percent reported gaming more than last year, while nearly 80 percent of those who also own a video game console said […]
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Skype for Mac 2.8’s new screen sharing feature signals Skype’s move into the web conferencing and video conferencing space led by WebEx. Skype is also building screen sharing features for Windows and Linux clients. Skype’s bundling free screen sharin…

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Skype Journal covered Skype’s freemium business model this year. Now Andrew Chen pulls together fresh freemium business and funnel metrics from FriendFinder Networks’ IPO filing with the US SEC. FFN runs AdultFriendFinder.com (nsfw), Penthouse, and nic…

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ArsTechnica reports Microsoft’s Windows Live Manager (WLM) will be part of the Windows Live Essentials family with Windows 7. More PCs will come bundled with WLM, setting WLM as Microsoft’s new standard IM client. Microsoft’s consumer MSN and workplace…

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Local fluctuations are less interesting than the range. I applied several curve fits to Skype’s freemium ratio but nothing reliable came of it. I don’t imagine it is predictive of anything, merely descriptive.  The wobbliness[1] of Skype’s free…

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Skype can give away free video calling because customers pay for all the expensive marginal costs. With every account, Skype hosts account creation, account backup, and presence service on their servers. These are very lightweight, low cost servic…

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Hudson asked me about using minutes instead of dollars and the trend of the Freemium Rate I described Monday. Comparing apples to apples, minutes-talked is the only data I have on both sides of the free/fee equation. Money as a measure is useful. …

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Following up Monday’s post about the Freemium Rate, Hudson Barton wrote "in a normal ‘freemium’ relationship, it is the higher valued services that have a fee attached to them." Most freemium services offer free but limp, shallow versions o…

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