Would you hand out a business card without a phone number or email? Not likely. Yet every day marketers publish ads that don’t have a call to action. And that’s a mistake, writes marketing maven Jeff Bacon:
“In general, I strongly recommend that everything you do has a call to action – where you tell the prospect what you expect them to do and provide the means for them to do it.”
There are many avenues for communicating with customers — print, Web, email, TV, mobile phone. But none of them are worth anything if you don’t make it easy for people to respond. Tools like Ifbyphone smart toll-free numbers and click-to-call not only make it easy for customers to connect with you. They also make it easy to measure response, so you can justify your ad spending priorities.
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